My job for useless was to redesign the brand experience, I started by making as a central point the values of the brand such as sustainability, minimalism, and transparency, Signe Hansen the owner of the brand creates beautiful content and I wanted the user to have an almost mesmerizing experience.

The main idea was to create a specie of moldboards in the website pages with colors that pair with images and titles, I paired her signature minimalist thin sans serif font with a modern humanistic sans serif to give a sense of modernism, redefined the logo for something more webfriendly/legible and kept it very minimal, the whole idea of the thin lines through the website is to have a settling feeling as the elements of the pages are perfectly divided. Another feature that is special to me on this website is the homepage slider, in which I wanted to make sure to give information about the brand.

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https://www.uselessjewelry.com/

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