In this project, my role was to oversee and unify the visual direction for a jewelry collection photoshoot. I was responsible for the overall visual appearance and ensuring that the campaign’s message was communicated consistently across all imagery. The concept centered on placing simple, everyday jewelry pieces in an editorial environment to create a more creative and edgy brand feel. The idea was to bring the “girl next door” look into a more imaginative setting with a fun and modern point of view, elevating the jewelry while keeping it approachable. I made real-time decisions on set to ensure the visuals aligned with the desired tone, blending creativity with the brand's accessible identity.

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