The rebrand and repositioning of VEE COLLECTIVE involved a comprehensive overhaul of the brand’s visual identity. The project included the creation of a detailed brand book, defining key elements such as color schemes, typography, and imagery style to establish a unified brand voice.
The collaboration between a VeeCollective and an Condor aimed to reposition the airline for a fashion-forward audience. The campaign featured "A Fashion Alien," a humorous yet edgy narrative about an otherworldly entity discovering her place on a flight for the first time.
The agency's rebranding featured a new logo and animation designed to reflect its dynamic nature. The logo symbolizes the multicultural and diverse team, capturing the agency's commitment to telling unique, client-tailored stories.
For this jewelry collection photoshoot, the concept was to place simple, everyday pieces in an editorial setting, blending the “girl next door” look with a fun, modern vibe. The goal was to create a creative yet approachable feel for the brand, elevating the jewelry with an edgy, contemporary touch while maintaining accessibility.
The website for WasItGoodForYou, an online magazine exploring all aspects of sex, was designed to be vibrant and eclectic, reflecting the platform's commitment to freedom and openness. It functions as an encyclopedia, map, maze, and collection, capturing the diverse nature of the content and providing an engaging user experience.
The Vee Collective x Goop collaboration features a soft pink colorway inspired by Goop’s iconic pink, presenting a single model as a symbol of womanhood. The campaign blends superhero strength with ballerina-like poise, set in a universe of off-pinks to evoke both empowerment and femininity in a sophisticated and dynamic way.
The project involved redesigning the useless brand experience with a focus on sustainability, minimalism, and transparency. The new website features a moodboard-style layout with a refined logo, paired fonts for a modern touch, and a calming design using thin lines. Key highlights include an immersive homepage slider that effectively communicates the brand’s values and showcases Signe Hansen’s content.
The photoshoot captured the nostalgic and dreamy essence of small trinkets collected throughout life, emphasizing the emotional connection to a jewelry collection of pendants, charms, and chains. The brand’s story was consistently reflected, with real-time decisions made to preserve the vision of personal memorabilia.
