As the Art Director and Brand Designer for the agency's rebranding, I led the creation of a new logo and its animation, designed to capture the agency's dynamic nature. The logo reflects the multicultural and diverse team, embodying the agency's commitment to telling unique, client-tailored stories. I also designed the website, prioritizing a seamless user experience that complemented the refreshed visual identity. In collaboration with other art directors and under the guidance of the creative director, I helped shape the overall concept, ensuring a cohesive and strategic brand vision across all platforms.