As the Art Director, Illustrator, and Designer for this project, my role was to develop and execute the concept for a physical mailer sent to loyal customers. The mailer, which included a discount code, special offers, and a ring sizer, was designed to align with the brand's joie de vivre campaign. I crafted the entire visual experience, selecting the color palette and typography to match the lively, celebratory theme. Additionally, I created custom illustrations for the pattern, ensuring that every element, from concept to design, reflected the brand’s joyful and engaging spirit while offering a memorable experience.

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