My task was to develop the concept of a physical mailer that all the loyal customers would receive; It included a discount code, several other offers, and a ring sizer.
After developing the concept and the connection to the ‘joie de vivre’ campaign, I was in charge of the execution and design as well. I picked the color palette and typography and also did the illustrations for the pattern.
Art Director: Katherine Acosta
Graphic Designer: Katherine Acosta
Illustrations: Katherine Acosta, Carin Carvalho