As the Creative Director, UI Designer, and Brand Designer for Angélica, an imagined swimwear brand inspired by my grandmother, my role was to shape the entire brand identity from concept to visual execution. The goal was to create a brand that embodied a playful, fun, and energetic spirit with a touch of nostalgia. I developed the brand's aesthetic, from the vibrant color palette and playful typography to the overall look and feel, ensuring it aligned with the youthful and lively concept. Additionally, I designed the digital experience, including the UI, envisioning a seamless and engaging platform for the brand’s future launch. While the products and images are placeholders, they perfectly align with the art direction and vision I would bring to the brand.

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