As the Art Director and acting Producer for this campaign photoshoot, my role was to oversee and unify the visual direction of a jewelry collection while managing the logistics of the shoot. The campaign, evoking the essence of summer, was divided into four distinct moments: Seashore, capturing the carefree vibe of holidays by the beach; Golden Hour, focusing on the warm, serene feeling of summer afternoons spent at a picnic; Cocktail Rings, highlighting the intimate moments of outdoor gatherings; and After Party, representing the energy and excitement of summer nights. I was responsible for ensuring the visual consistency of each scene, communicating the brand’s message across all imagery, and coordinating the production elements to bring the creative vision to life.

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