angelica is a fictional brand that started with the idea of creating my stationery brand that later will transform into an apparel idea, the name is my grandma's name so it holds special value, the ideas was to make a sustainable brand that is colorful and fun as I find that most of the organic/sustainable brands have a cold look. I started with the color palette and then created a very simple logo and monogram and for the website for me was important to keep the website as clean as colorful :)
There's still the possibility of launching this brand in the future. But for now, all the products and pictures do not belong to me but they fit perfectly with the art direction that I would carry on it.