We wanted to create a brand that represents Samantha Maria, something warm but with indistinguishable elegance and style, we started by choosing a muted color palette that goes to warmer earth colors to give it a welcoming feeling, the fonts are not only legible but elegant in combination with the stylish imaginary created by Samantha, the product pictures are set to show the jewelry pieces as small sculptures, showing close up of the details.

When created the website it was very important for us to have very easy navigation but at the same time we wanted something unique, the idea is that this sidebar navigation accompanies the user through the whole web experience, in that way, there’s always a brand connection between the content and the user, to accentuate creativity I created a series of abstract line illustrations that give fluidity and a relaxed sense to the brand experience, you can find them in the newsletters and promotional material, integrated into the website and in the packaging design.

https://www.sammimaria.com/

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