Overall, my role on the creation of the project extended beyond the creative direction of the lookbook but also into transforming it to different drop campaigns. I took care of all aspects of its production, promotion, and evaluation ensuring that the micro campaign achieves its intended objectives and leaves a lasting impression on its audience.
Client: VeeCollective
Art Director: Katherine Acosta
Photographer: Tristan Rösler
Video Editing: Katherine Acosta
Producer: Shotview Management
Creative Director: Laurence Midwood
Stylist: Soo-Hi Song
Dop: Helge Mundt